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Iglu Studio
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Strategy, Business Models, and Tactics: Understanding the differences and how they interact

Saman Chegini

12.09.2025

Entrepreneurship

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Disrupting Markets: A strategic perspective on the Ten Types of Innovation model

Saman Chegini

11.09.2025

Entrepreneurship

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The Architecture of Business: A perspective on the Business Model Canvas framework

Saman Chegini

08.09.2025

Entrepreneurship

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Slicing the Market: A practical guide to Segmentation, Targeting, and Positioning

Saman Chegini

07.09.2025

Marketing

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The Importance of Research in Strategy: A 5C analysis approach within the RSTP model

Saman Chegini

07.09.2025

Marketing

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A Process Model of Entrepreneurial Venture Creation: From business concept to first sale

Saman Chegini

31.08.2025

Entrepreneurship

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A Process Model of Entrepreneurial Venture Creation: How entrepreneurs recognize opportunities

Saman Chegini

29.08.2025

Entrepreneurship

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Brand Positioning: Slicing the market cake & making the strategic winning move

Saman Chegini

27.08.2025

Branding

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