ELIANE
Fashion photography and identity design for a newborn brand. The brand's owner, Elnaz Sahabi, graduated in fashion design from OCAD University, Toronto, Canada. We designed a rugged, minimalistic, sci-fi identity for this futuristic brand.
- Client: Elnaz Sahabi (ELIANE) . Tehran, Iran
- Year: 2021
- Services: Brand Identity, Fashion Photography
To break the frames of this monotone & harsh environment, we decided to add textures to the brand's identity. After multiple sessions and probing around the biography and interests of the client, we discovered a few pieces of experimental art and sketches made by the client during her education time, so we referred and extracted incredible textures from those experimental collages and paintings and alternated them to a new identity. The textures come out from the original characteristics of the client and remind us of the forms of true nature.
The new geometric logo of ELIANE is inspired by the concept of a geometric cloth, a creative idea developed during her final project at OCAD University. This logo reflects the essence of ELIANE's brand identity, combining modernity and artistry through its clean lines and structured forms. By translating the intricate patterns and shapes of the geometric cloth into a visual identity, the logo encapsulates the innovative spirit of the brand, while also celebrating the artistic journey that led to its creation. This thoughtful design not only enhances brand recognition but also resonates with audiences who appreciate the fusion of art and functionality.
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