Sablé Pâtisserie
- Client: Elham Alavi (as a co-founder) . Tehran, Iran
- Year: 2022-2023
- Services: Marketing Strategy, Branding Strategy, Product Design, Brand Identity Design, Packaging Design, Menu Photography, Social Media Layout Design, Website Design, Hami POS Structure Design
Sablé is a French confectionery workshop dedicated to producing high-quality French biscuits and dry sweets, crafted without additives or preservatives. Co-founder Saman Chegini designed the business from the ground up, developing the products, packaging, visual identity, website, sales system, warehousing structure, marketing and branding strategy, as well as the social media advertising strategy.
For the Sablé Pâtisserie project, precision and the highest quality are the core values that define the brand. In our menu photography, we placed a strong emphasis on these principles, ensuring that each image captured the meticulous craftsmanship and exquisite details of the pastries. By highlighting the textures, colors, and intricate designs of the confections, we showcased Sablé's commitment to quality in every bite. This focus not only reflects the brand's dedication to excellence but also invites customers to experience the luxurious essence of Sablé's offerings through visually stunning imagery.
In our packaging design for Sablé, we prioritized environmental sustainability by choosing eco-friendly and recyclable materials. The use of glass jars, metallized labels, metal boxes, and textile bags not only enhances the aesthetic appeal of the products but also provides customers with the opportunity to repurpose the packaging for various uses. This thoughtful approach not only aligns with our commitment to reducing environmental impact but also encourages customers to engage with the brand in a meaningful way, fostering a sense of responsibility and creativity in reusing the beautifully designed packaging long after the delicious contents have been enjoyed.
The story behind Sablé is a heartfelt journey of passion and love for French pastry, shared by co-founders Saman Chegini and Elham Alavi, a mother and son duo. Their shared enthusiasm for the art of pastry-making inspired them to create a brand that reflects their culinary dreams and familial bond. This storytelling approach emphasizes the importance of family, craftsmanship, and the joy of creating sweet moments, inviting customers to not only savor the exquisite pastries but also connect with the heartfelt narrative that lies behind each treat.
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The layout of Sablé Patisserie's website and Instagram has been thoughtfully designed to reflect the brand's sophisticated identity. Clean, minimalistic compositions with elegant typography and a refined color palette create a luxurious and visually harmonious experience. High-quality imagery showcasing the intricate details of the pastries takes center stage, emphasizing the brand's commitment to precision and excellence. The website's intuitive navigation and Instagram's curated grid layout ensure a seamless user experience while maintaining a cohesive aesthetic. Every design element is carefully aligned to exude sophistication, inviting customers to immerse themselves in the world of Sablé and its exquisite creations.
