ELIANE
Fashion photography and identity design for a newborn brand. The brand's owner, Elnaz Sahabi, graduated in fashion design from OCAD University, Toronto, Canada. We designed a rugged, minimalistic, sci-fi identity for the brand.
- Client: Elnaz Sahabi (ELIANE) . Tehran, Iran
- Year: 2021
- Brand Identity, Fashion Photography
To break the frames of this monotone & harsh environment, we decided to add textures to the brand's identity. After multiple sessions and probing around the biography and interests of the client, we discovered a few pieces of experimental art and sketches made by the client during her education time, so we referred and extracted incredible textures from those experimental collages and paintings and alternated them to a new identity. The textures come out from the original characteristics of the client and remind us of the forms of true nature.
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