Sabad Saladbar
Sabad is a vibrant salad bar with an open concept located in Ava Center, Tehran, Iran, where everyone can create their favorite fresh salad. We crafted a brand identity that embodies health, sharpness, color, and minimalism. For the menu photography (comprising over 120 items) we embraced a minimalistic approach, balancing a sense of stillness with youthful energy.
- Client: Roostar Group . Ava Center, Tehran, Iran
- Year: 2021
- Menu Photography, Product Photography, Environmental Advertisement, Graphic Design, Social Media Management
For the menu photography, we adopted a refined approach that emphasizes the essence of each dish while maintaining a clean aesthetic. By utilizing a bright white backdrop, we create an inviting canvas that showcases the vibrant ingredients without distraction. The use of soft shadows adds a subtle depth, enhancing the visual narrative and evoking a sense of freshness. This thoughtful composition not only reflects the brand's identity but also captures the lively spirit of the salad bar, inviting customers to explore a diverse array of flavors and textures.
Awaken your senses: indulge in vibrant juices, where freshness meets flavor in every colorful sip!
The micro photography of fresh fruits and vegetables captures the intricate textures that define their unique character and appeal. Each image reveals the delicate patterns of skin, the vibrant juiciness of flesh, and the subtle variations in color that highlight the freshness of the produce. By focusing on these details, we invite viewers to appreciate the natural beauty and complexity of each ingredient, showcasing the craftsmanship behind our culinary creations. This attention to texture not only enhances the visual experience but also emphasizes the quality and vitality of the ingredients, reinforcing our commitment to freshness and health in every dish.
The captivating images of salad forks elegantly showcase a delightful ballet of fresh ingredients, artfully arranged to highlight the beauty of each salad. Each fork, laden with vibrant greens, colorful vegetables, and juicy fruits, transforms into a dynamic centerpiece that draws the eye and ignites the appetite. This presentation not only emphasizes the freshness and quality of the ingredients but also celebrates the artistry of salad-making. The interplay of textures and colors, combined with the graceful positioning of the forks, creates a visual feast that invites viewers to indulge in the wholesome flavors and creativity behind every dish.
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The Snappfood delivery animations, featuring both Summer and Winter versions, showcase a delightful consistency in design while highlighting a subtle seasonal touch. In both animations, the cyclist embodies the spirit of delivery, seamlessly navigating through the scene. The only distinction lies in the Winter version, where the cyclist is adorned with a cozy scarf, adding a charming detail that evokes the warmth of the season. Despite this minor difference, the animations maintain a harmonious visual style that aligns perfectly with the animations of Roostar and Sakura brands. This connection reinforces the overarching identity of the Roostar Group, showcasing the synergy between its subbrands while celebrating the joy of seasonal deliveries.
Delivery animation for instagram story
(Summer Version)
Delivery animation for instagram story
(Winter Version)