Jacinth Chef
(A.K.A Sonbol Bahmanyar)
- Client: Sonbol Bahmanyar . Tehran, Iran
- Year: 2021
- Services: Marketing & Branding Strategy, Product & Portrait Photography, Educational Videography, Graphic Design, Motion Graphics, Social Media Management
Chef Sonbol Bahmanyar was one of our first clients at Iglu. We developed a new brand identity for Jacinth Chef, highlighting her handmade pastries in a modern style. Additionally, we created the "Fruit Tarts Online Course" and implemented an online marketing structure with streamlined landing pages for easier sign-ups and sales.
Our renewed visual brand identity has disrupted the noisy market, distinguishing us from competitors with a minimalistic and modern approach. This transformation has not only enhanced our visibility but also positioned us as a leader in the industry, redefining expectations and elevating our brand.
Focusing on the details of the pastries underscores their true value. Each pastry is meticulously crafted, with precision in every layer and flavor. This attention to detail enhances both visual appeal and taste, ensuring that audience recognize the quality and craftsmanship behind each creation.
Jacinth Chef's journey began at the prestigious Le Cordon Bleu in Paris, where she honed her culinary skills and deepened her appreciation for the art of pastry making. This experience not only equipped her with classical techniques but also inspired her to infuse her creations with the rich heritage of her artistic family. Growing up surrounded by creativity and craftsmanship, Jacinth learned to value the intricate details that elevate her pastries from mere desserts to true works of art. This blend of formal training and familial influence shapes her unique approach, allowing her to create pastries that tell a story of tradition, artistry, and passion.
That's why we chose to feature a portrait of Jacinth Chef's mother as a story highlight to celebrate her birthday. This tribute not only honors her mother's influence on Jacinth's artistic journey but also reflects the deep familial heritage that shapes her culinary creations. By showcasing this portrait, we celebrate the bond they shared, emphasizing the personal story.
Previously, Jacinth Chef's students signed up for academic programs through a cumbersome process involving Instagram direct messages, payments via other applications, and sending receipts through DMs, followed by being added to WhatsApp groups. This method was not only time-consuming but also prone to errors. By implementing a structured landing page and a streamlined sign-up system at no cost, we automated the entire process. As a result, signing up for students became faster and easier than ever, allowing them to focus more on their culinary education rather than administrative hurdles.
During our collaboration with Jacinth Chef’s team, we achieved remarkable results on Instagram, hitting a record reach increase of +1,172% entirely through organic growth. This surge also included a +769% boost in account engagement and a +2.8% rise in new followers within just two weeks. These impressive metrics highlight the effectiveness of our strategic approach and the compelling content we created, significantly elevating Jacinth Chef’s online presence and connection with her audience.
